Rose Inc.

Rose Inc. is a science-based high-performance color and skincare company founded by Rosie Huntington-Whiteley. It is a digital hub for individuals interested in the latest beauty trends, skincare routines, wellness practices, and lifestyle inspiration.
Rosie has partnered with Amyris on this venture. Amyris, Inc. is a biotechnology company known for its work in synthetic biology and sustainability. The core focus of Amyris is on engineering microorganisms to produce valuable compounds through fermentation processes.

Challenges

• Shopify’s limited native bundle functionality made it difficult to create a flexible and user-friendly bundle purchasing experience.
• The platform’s restrictions around combining multiple discounts and promotional offers required custom solutions to meet business requirements.
• Delivering a fast, responsive, and seamless shopping experience demanded advanced Shopify Plus development expertise.
• Maintaining website stability, performance, and uptime was essential to ensure a reliable customer experience and prevent disruptions.

Solution

• We faced a significant challenge with Shopify’s storefront API, which does not support the application of promo codes. Without a native mechanism to apply codes before checkout, we had to seek alternative solutions. Our approach involved creating a custom mini-cart using Shopify’s cart API to collect the necessary data. Thankfully, Shopify’s promo code verification API came in handy, although it required us to manually calculate the discounts using enterprise-focused Shopify Plus b2b agency expertise. Consequently, the mini-cart reflects data consistent with Shopify’s calculations, and promo codes are applied at checkout to ensure a smooth and accurate transaction process.
• We Created “bundles” as product variants, offering different combinations of products in a single product listing for customers to choose from the desired variant.